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World Lottery Association Accredits Svenska Spel's PlayScan

Former Spelkoll gets two standards certifications It has been reported by Svenska Spel that the World Lottery Association (WLA) has accredited its online responsible gambling solution PlayScan, previously known as Spelkoll. The solution is owned by the Swedish gaming monopoly and developed back in 2007 in partnership with ICU Intelligence and the Swedish Ga...

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South American Soccer Deal for Perform

The group reinstates its position in Americas soccer A new sponsorship deal has been closed by digital sports media group PERFORM in the South American market - the one with South American rights agency Full Play Group S.A. (Full Play), thanks to which another 900 South American soccer matches will be added to its services each year of its initial three and...

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Centrebet Extends Its NRL Sponsorship

Both upgrade and extension of the lucrative deal The three-season deal between Australian online gambling firm Centrebet and the Australian professional rugby league football club North Queensland Toyota Cowboys has been extended and the company got to upgrade its gold sponsor status to major sponsor for the 2012 NRL season. Based on the deal, Centrebet wil...

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YouTube and Google Channels for PERFORM

Instant coverage for sports fans Multiple Google Chrome applications have been developed by sports media firm PERFORM in order to integrate into them sports content across Google platforms and YouTube channels for its LIVESPORT and Goal websites. The company claims this will truly be a breath of fresh air for its users, as the new developments will bring li...

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Sportsbet Gets Connextra Product

Betgenius closes a deal with Paddy Power's Aussie subsidiary This week, an announcement came that the Betgenius' Connextra adserving product has been licensed to Paddy Power's Australian subsidiary Sportsbet. This way, Sportsbet will get the chance to include live odds, data and promotions into its advertising campaigns through the Connextra, which accordin...

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Update: Curley Bets Paid by Betfred

Settlement negotiated After a big row between Newmarket trainer Barney Curley and Betfred over the bookmaker's refusal to pay out GBP 823 000 on bets placed by the Curley family in an unprecedented GBP 4 million betting coup, the Gibraltar Gambling Commission's investigation has been closed and Petfre (Gibraltar) Limited trading as Betfred had to pay out the d...

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Smart TV App for Paddy Power

TV remote as a betting tool In its latest statement, Irish bookmaker Paddy Power has announced the launch of its Paddy Power Smart TV Application, which it claims will provide customers with the opportunity to browse and place available bets using their TV remote control. The app, which provides registered users with betting odds updated in real time, depos...

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Top SA Rugby Team Gets Voltbet as Sponsor

Blue Bulls of Pretoria in a lucrative sponsorship with the bookie This week, a sports bookie Voltbet issued an announcement that it has agreed to sponsor one of South Africa's most successful rugby teams, the Blue Bulls of Pretoria. Based on the sponsorship deal, sports fans will be able to bet on their favourite teams, players and various scenarios, while...

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Paddy Power's Ad Causes Quite a Stir

Transgender pun found offensive The latest ad released by online bookmaker Paddy Power has been considered by many to represent poor taste and even discrimination, which caused quite a stir in the general public. Namely, the ad focuses on the upcoming Cheltenham Ladies Day horseracing event, and it introduces a number of women, some of which are transgender...

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No Bets on French Presidential Election at Betfair

Reasons not given, speculations arise that the decision is due to French ban on betting exchanges In its recent announcement, betting exchange Betfair stated that it will not be accepting bets on the outcome of the French presidential election next month. And even though the reasons for such a decision are at present unknown, it is being speculated that it...

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Sports Betting In Canada Getting Closer

Comartin bill will soon receive a third Parliamentary reading Over the past few months a proposal to legalise single game sports betting in Canada has been quietly making progress: this week it passed a key committee stage that has forwarded the bill for a parliamentary third reading before going to the Canadian Senate. The bill in question, C290, was intro...

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Paddy Power and Manchester City in Partnership

Paddy Power becomes the FC's official UK betting partner An announcement came this week from UK football club Manchester City that it has closed a deal with famous bookmaking firm Paddy Power based on which the bookie will become its official UK betting partner and the collaboration will involve a wide range of commercial activities. Some of these include P...

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UK Horse Racing Supported By Internet Gambling

Rich prizes expected thanks to the latest key horse race sponsorships In accordance with a number of key online gambling operator and horse race sponsorship partnerships that took place recently, last week was no exception when three more were announced. First of all, online betting exchange Betfair has entered into a sponsorship deal with Sandown Park's "T...

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Aussie Committee Requires More Research Regarding Online Sports Betting

Politicians request tighter controls A report has been submitted by Australia's joint Select Committee on Gambling Reform in which it asks for more research on online sports betting, at the same time suggesting that a ban on promoting live odds at sporting venues and during event broadcasts should be introduced, along with tighter controls. It has been spec...

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New Creatives in the Industry

Betfair and Foxy Bingo in new marketing drives A new, seven-figure European campaign has been announced by reputable gambling company Betfair which decided to spice things up in its latest creative and directly name its competitors. The campaign came as the result of work of Betfair's creative team and it involves a provocative strapline: "Don't Settle for...

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Betfair Introduces New TV Ad Format

Partnership with Channel 4 Racing comes to fruition A new marketing campaign has been employed by online betting exchange Betfair in cooperation with Channel 4 Racing. The 30-second Betfair 'in vision' advert involves an experimental new format of TV advertising which will see it will appear with editorial content in the corner of the television screen...

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Joint Broker for Paddy Power

Credit Suisse Securities appointed joint broker A statement that arrived this week from Irish bookmaker and online gambling firm Paddy Power plc involves info that it has appointed a joint broker. The company appointed to the position is Credit Suisse Securities (Europe) Limited, which joins the existing broker, Goodbody.

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UK Online Gambling Reform Bill Stands before Second Hearing

Hancock's "Point of Consumption" bill faces the House of Commons This week, a bill introduced by Conservative MP Matthew Hancock, covering the taxation of offshore bookmakers, stood before the House of Commons. As a result, the bill, which seeks to reform the UK Gambling Act from 2005, has been given a second reading scheduled for March 30, 2012. In additio...

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PMU Faces Competition Complaint

Betclic files the claim against former monopoly A report came this week that online gaming company Betclic has filed a claim of unfair competition against Pari Mutuel Urbaine (PMU) with the French Competition Authority. The trigger for this complaint lies in the fact that at the moment PMU holds 85 percent share of the horse race betting sector in the Frenc...

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Unibet plc in Aussie Online Gambling Drive

New acquisition deal to open up the way to Australian market A new agreement, second in a regulated market, has been signed by the European online betting group Unibet plc based on which it has acquired 100 percent of Betchoice Corporation Pty Ltd, which stands as one of Australia's leading independent corporate internet bookmakers. Betchoice is very popula...

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