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Live Sports Betting (70 articles)

Betfred Invests in Racing Post Greyhound TV

Betfred invested in Racing Post Greyhound TV this week via its subsidiary Totepool. Betfred's investment will see RPGTV broadcasting through its many UK retail betting shops and online betting sites. Other investors in RTGTV include Ladbrokes, Coral, Will Hill, Betfair and bet365.

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Live Sports Center by Betradar

An announcement came this week from Betradar that it has launched its new sports betting content product this week, titled Live Sports Centre. The company specified that the novelty brings more interactivity to sports betting websites, providing in-depth and graphically enhanced live content on various sports, and according to Erik Lorenz, Sportradar's mana...

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Best Value Festival Bookmaker Prize Goes to Stan James… Again!

This is the second year in a row that Gibraltar-based bookmaker Stan James has become Best Raceday Value Bookmaker at the 2013 Cheltenham Festival. This implies that the company has provided best value, even when taking betting exchanges into account, for its race, the Stan James Champion Hurdle. Commenting on this accomplishment, StanJames CEO, Denis Kelly...

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Will Hill Launches Innovative Promotional Campaign

Online and land UK betting group William Hill plc has launched a fresh promotional idea this week at the Cheltenham horse racing festival, setting up an enormous moon-like inflatable balloon illuminated with the best Festival betting odds. The installation dubbed the William Hill Cheltenham Moon was put up when the sun went down on the famous old racecourse on...

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More Cash In Smarkets Funds

The London-based peer-to-peer betting exchange firm Smarkets has raised another $2.3 million in a round of funding led by Deutsche Telekom's T-Venture, along with existing backer Passion Capital. The additional capital will be used to 'accelerate technical and product development', specifically through staffing up in engineering and other developer positio...

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Partouche Expands in Brit Internet Sports Betting Market

This week, the British in-play sports betting market welcomed a new competitor, a French gambling group Partouche, which launched a new Brit-facing website. The Malta-licensed site will also offer live betting during the online TV-streaming service's live sport coverage thanks to a deal with TVCatchup. In addition to this, the TVCatchup subsidiary CatchMyBet p...

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Big Racing Deal for Betfred's Totepool

Based on a deal worth GBP 14.7 million, Betfred and its subsidiary Totepool will keep their pool-betting rights and on-course betting at 31 Racecourse Media Group racetracks, including Cheltenham, Aintree, Newmarket, Epsom, York, Newbury, Goodwood, Sandown and Ascot, which will join RMG in June 2014. The deal will see the on-course Totepool betting service rem...

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Betrader Introduces Soccer Roulette

A new, incident-based product has hit the market thanks to sports and betting data provider Betrader under the name Soccer Roulette. The product allows for improved player engagement and entertainment, prompting them to predict the next on-field incident to occur within a 90-second window during a live football match. They are given over 40 chances to bet o...

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Coral Goes Live with New Football Evolution TV Ad

As previously announced, Coral released its new 'evolution of football' television commercial, produced by the DLKW agency, promoting mobile betting services,, The innovative ad features an old leather stitched football hurtling through the air, transforming as it does so into progressively more modern adaptations and finally turning into an electronic present...

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Foreign Runners Taking Part in Breeder's Cup

This year's Breeders' Cup World Thoroughbred Championship races will welcome more than a couple of dozen runners from abroad. These horses are being brought in to take part in the $25m+ in purses up for grabs in Santa Anita on November 2nd - 3rd. European shippers have been successful in the Breeders' Cup, especially in terms of the turf races. It so happens...

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Innovative Live Betting Software for BetOnline

An improved version of live betting software has been launched by the US-friendly online sportsbook operator BetOnline, it was announced this week. The software provider is still unidentified but comes from Europe. According to BetOnline executive Dave Mason, the upgraded software is now home run and represents the best live betting solution on the market, pro...

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Boylesports and Buzz Sports in Partnership

Thanks to a supply deal closed between the two companies, Leeds-based Buzz Sports will see its flagship product ZonePlay go live on Boylesports' live betting page, where it will join the existing range of in-play betting options. In a comment on the deal, Buzz Sports' chief commercial officer, Ian Williams, said: 'We are delighted to be live trading with our...

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Daily Mail Against Fixed Odds Betting Terminals

Britons are wagering up to GBP 46 billion a year on betting shops machines, claims the paper This week, the Daily Mail released an article under the title "The £46 billion cost of Britain's roulette machine addiction," in which it consulted political and problem gambling experts, giving examples of gamblers in trouble in order to illustrate the depth of the p...

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Betway Launched New iOS App

Sportsbetting mobile offering covers 25 sports This week, Betway announced that is has gone live with a new sports betting app on the iOS platform. The app titled Betway Sports gives Betway customers full access to Betway's sports book, with odds on over 25 sports including football, tennis, golf and formula 1, along with all major sporting events such as t...

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New Mobile Betting Technology Provider for NYRA

Ruckus Wireless to provide Wi-Fi network and mobile on-track wagering system The latest industry developments include news that the New York Racing Association (NYRA) has appointed Ruckus Wireless to supply it with a new mobile on-track wagering system at the Saratoga Race Course. Thanks to this new technology, customers will be able to place bets in real-t...

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InplayMatrix-BetButler Deal Produces Results

Two companies' cooperation comes to fruition This week was significant for both the UK online gambling firm BetButler and sportsbetting platform provider InplayMatrix, who entered a partnership on June 8, as their cooperation became active with BetButler ramping up its push into the Asian market. It has been stated by InplayMatrix that it is able to satisfy...

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Betfair Launches New Betting App

Betfair for Android v2.0 hits the market The latest innovation in British online betting exchange and internet casino operator Betfair involves a new native Android app, Betfair for Android v2.0, with a completely revamped user experience customized for the Linux-based operating system. The company stated that the app builds on the recent intuitive interfac...

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Live Betting Partnership between Ladbrokes and ITV

On-site gambling on events An announcement came recently from online gambling group Ladbrokes, informing the public that it has inked a deal with television broadcaster ITV Sport, thanks to which its users will be able to gamble on events without leaving the site. Through the service, soft-launched ahead of the Euro 2012 football championships, the users ar...

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Buzz Sports to Provide Online Offering to Bodog88

Future partners give positive assessments In-play betting provider Buzz Sports announced cooperation with Asian-facing Bodog88.com, whereby the former company will provide its ZonePlay betting flagship product as an internet offering to the latter. 'The in-play betting market is growing faster in Asia than anywhere else in the world, and Bodog88.com are a...

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Zukido Live Betting Timely Launch by Globet

Perfect timing for Wimbledon Following the last year's live betting deal between Globet, an international sports betting company, and Zukido, a software developer, their first joint live betting product was launched just in time for the Wimbledon Tennis Championships last week. Zukido built and designed the multi-lingual LiveBet console, and front page mark...

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