11th of September 2018 Author: Andrej Vidovic
Sports betting is the definite attention-grabber of 2018, and as the industry blossoms and expands into the US, suppliers everywhere are also extending their services and efforts into this particular segment...
...The latest of which is award-winning software supplier Bede Gaming, - the award-winning software supplier will provide more benefits to the casino industry via a deal just signed with SBTech, whose sportsbook Bede will be integrating onto its platform.
Of all Bede's partners, SBTech's sportsbook will be making its appearance first on Rocket X brand, Bet UK - which happens simultaneously with Bet UK's kit sponsorship with football team, Swansea. SBTech currently provides one of the leading end-to-end sportsbook services which will be a great asset for Bede's expanding digital platform and their operators...
...Last year, Bede successfully integrated with Kambi's sportsbook, making SBTech's the second their working with. The supplier wishes to strengthen their offering in line with operators' bigger demand for optionality. Its platform processes hundreds of millions of transactions per month, making this deal very lucrative for SBTech, as well.
All About Global Reach:
Representatives from both companies have issued their statement, agreeing that they will be both committed to the cooperation that sparks a new wave of confidence for everyone involved.
SBTech's CCB, Andrew Cochrane, commented: 'Growing our global reach through targeted integrations is central to our growth strategy and we are delighted to have taken our sportsbook live on the Bede platform. We have every confidence in this partnership and expect our intuitive, expertly modelled sportsbook technology to drive both customer enjoyment and an enhanced bottom line for Bet UK in the first instance and for more Bede customers in the future.'
Likewise, Bede Gaming's Commercial Director, Ross Haselhurst , says that company will remain committed to providing "a compelling product mix to operators," with sports being no exception in future.
"Our ethos is to be supplier agnostic and being able to offer unlimited optionality is at the heart of what we do. I am therefore delighted to welcome SBTech onto our platform and am very excited about what that gives us going forward. As Bede continues to grow and support some of the biggest and best in our industry, it is important that we are able to meet the exacting demands of our operators and SBTech and Bede are perfectly aligned in that regard."
Haselhurst concluded by saying that "SBTech have been great to work with" and that he foresees a long, close and enjoyable cooperation.
Source: "SB Tech Goes Live on Bede Platform." BedeGaming Newsletter. September 7, 2018.
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