30th of March 2018 Author: Natalie Stephanopoulos
If you're a member over at BetBright, we've got some news for you. The site will be extending its offerings to include golf. More specifically, the brand has entered a partnership with sports betting company, Metric Gaming. It will supply its standalone Golf pricing solution to the site, giving players access to a wide selection of pre-game and in-play betting options, while allowing the site to set itself apart from others in a competitive market. Golf enthusiasts may have their hand in PGA and European tournaments that take place over the course of the year.
Product manager for the company, Owen Duffy, commented, "We are delighted to have integrated Metric Gaming's golf solution. We see Golf as an important element of our overall customer proposition and we look forward to a successful partnership with Metric in to the future."
The pre-game and in-play betting options will be provided via Metric's Modulus Platform, which allows for customization while keeping the cost down. Brands may adopt this product in the form of a fully managed or feedout service, depending on their needs and preferences.
In addition to its current products, and most recent golf solution which has proven to be successful since its launch, Metric also has plans to go live with a soccer product in the coming months, which will include a Create-A-Bet solution that is fully automated.
Metric's chief operating officer, Jim Supple, added: "We are delighted to partner with another fast-growing and forward-thinking brand like BetBright. Metric's cutting-edge Golf product will complement BetBright's existing product range and support the impressive momentum the company has achieved to date."
Source: "BetBright Signs Up for Metric Gaming's Pioneering Golf Service" Press Release. March 27, 2018.
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