Terminal Agreement Between Playtech BGT Sports and Betfred Extended


Playtech BGT Sports (PBS) has arranged a deal with bookmaker, Betfred, in which the sports betting provider will supply self-service betting terminals as well as its mobile BetTracker product to the bookmaker. The recent agreement serves as an extension of an original deal between the two brands, and ups an initial number of supplied terminals by 570, bringing the new total to more than 2,000. The installation of the terminals is to be completed by August.

According to Playtech BGT Sports' managing director for Australia, Asia, Ireland, and the UK, John Petti, "We are thrilled Betfred has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across its entire retail estate."

Petti continued, "Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers. The agreement underlines the strategic importance of our product to those operators wishing to grow incremental revenues. We are particularly delighted to see BetTracker released across Betfred's retail network, marking a significant step in our ongoing mission to digitise the retail betting space."

Mark Stebbings, managing director of Betfred Retail, added: "The growing popularity of SSBTs, our record-breaking football business and the growth in in-play turnover were the key reasons behind our decision to expand this service across all our betting shops," added Betfred's managing director of Betfred Retail, Mark Stebbings.

He added, "We've witnessed a growing trend towards the use of self-service terminals, so to expand them to our entire retail estate was the logical next step for us. Furthermore, the addition of BetTracker will prove to be an important tool for us in the crossover of retail and online customers."

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Members Comments

  • Bulgaria sharpe

    18/6/17

    Obviously it's a very important deal for Betfred and they've been probably eager to extended it, and I think it's a nice option for the punters too to be able to track their bets and cash out at these terminals.
    Certainly this is a huge part from the Betfred sportsbetting business which makes it so vital for them I guess.

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