Will Hill Extends Horse Racing Partnership with ITV

Aaand they’re off! William Hill expands its ITV horseracing partnership as the sponsor of the network’s ITV7 new predictor game and ITV Racing app. This deal extends beyond the existing live race broadcasting deal signed in December 2016. Punters that accurately predict the winners in the 7 daily races, could win £50,000 and as an ITV customer, you may participate by logging into your account and accessing the weekly competition. Non-members are not exempt as they can enter online or using the racing app with a Will Hill account. Commenting on the deal, William Hill’s chief customer officer, Cem Miralay, said, "ITV7 is sure to evoke fond memories in nostalgic racing fans – and we’re sure it will become a modern-day classic in its new digital format. "The new deal is a great addition to our sponsorship of ITV’s on-air racing coverage and further demonstrates William Hill’s commitment to the growth of horseracing.” ITV7 site visitors will now see the Will Hill logo displayed along with 'Today’s Best Bets’. Log into ITV from the game page or select one of the day’s featured bets to be directed straight to the bookie. What’s more, the agreement will also see the bookmaker sponsor the ITV Racing mobile app complete with video of ITV races, real-time results, relevant news and more.