22nd of September 2016 Author: Natalie Stephanopoulos
Australian wagering, gaming and keno operator, Tabcorp, has just entered into a multi-year deal with the Ultimate Fighting Championship (UFC) in Australia. The agreement is through its Tab.com.au brand, and officially labels the company an official betting partner.
Tabcorp serves as an entertainment group which strives to deliver first-class entertainment to its customers, and its partnership with UFC will surely strengthen its reputation.
The deal enables all UFC live events to be sponsored by Tabcorp. The first opportunity the brand will have to do this will be on November 27th, at Rod Laver Arena in Melbourne, for the UFC Fight Night: Rockhold vs Jacare 2. The Tab.com.au logo will also be displayed on the UFC website, on social platforms, live-event programs, and across the kits of athletes competing in Australia-based UFC events, per the stipulations of the contract.
UFC executive vice president and general manager for Australia, New Zealand & Canada, Tom Wright, commented 'We are delighted to be in business with TAB.com.au. We look forward to working with them as we continue to grow our sport not only in Australia, but around the world. Collaboratively, we hope to deliver our fans the best possible experience as they enjoy UFC.'
Furthermore, chief operating officer for wagering and media, Craig Nugent added, 'Tab.com.au is proud to be the first Australian-owned and operated UFC partner. This partnership reflects UFC's growing popularity among our customers.'
Source: 'UFC PARTNERS WITH TABCORP TO BECOME OFFICIAL BETTING AND WAGERING PARTNER IN AUSTRALIA' ufc.com. September 20, 2016.
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