1st of August 2016 Author: Natalie Stephanopoulos
UK-based bookmaker, William Hill, has signed on as the official European betting partner for football club, Everton FC, a contract which will run for both the 2016/17 and 2017/18 seasons. Per the agreement, the English premier league football club will display the William Hill brand on LED advertising boards, in addition to interview backdrops, which can be found inside its Goodison Park home stadium.
William Hill also plans to put forth new initiatives, via its access to the club's official platforms, including a remodeled betting area on the grounds, implementing competitions, as well as the addition of exclusive odds added on all Premier League and cup games.
Head of commercial at Everton FC, Alan McTavish, commented, 'We are pleased to name one of the world's leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties.'
He added, 'Ahead of an exciting new season we look forward to working together with William Hill, a company that prides itself on innovation, history and heritage just like Everton, and developing a long-term partnership that covers the traditional betting and the emerging interactive markets.'
Chief marketing officer at William Hill, Alex O'Shaughnessy, stated, 'Everton are one of the most iconic clubs in Britain and it's great to be joining the Blues at this exciting point in their history. We can't wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of retail and digital channels.'
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