11th of July 2016 Author: Natalie Stephanopoulos
In order to strengthen its brand in Germany, one of the world's leading betting and gaming companies, Betway, has made the proper arrangements to be named the official betting partner of five different clubs within Bundesliga, the second-highest football league in Germany.
More specifically, Betway has inked deals with Eintracht Braunschweig, Union Berlin, FC St Pauli, Dynamo Dresden, and Karlsruher SC, set to go into effect this August. Additionally, they will remain in effect for Bundesliga's next three seasons.
Per the terms of the deals, each of the team's stadiums will promote Betway's branding. The company has also earned itself a seat at each of the club's matches, via hospitality tickets.
The Premier League football team West Ham United, and the English Federation of Disability Sport, are among groups that the company already serves as a sponsor to.
Anthony Werkman, Betway marketing and operations director, stated, 'The Bundesliga is one of the most avidly followed leagues in the world, and we're delighted to have signed partnerships agreements with five clubs who boast significant heritage and history in both German and European football.'
Werkman further added, 'Betway has always had football coursing through its veins, and we've been thrilled to be the official sponsor of West Ham United amid an historic period of success and growth for the club. We look forward to supporting the five 2. Bundesliga clubs as they embark on a new season, with the glory of promotion to the top tier on offer.'
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It's a really huge invasion from Betway on the German market but as we all know it's is a huge gambling market and obviously a vital one for Betway's ambitions to be one of the leading sportbooks out there. And what better way to advertise your sportsbookbrand than sponsors deals with some of the Bundesliga clubs.
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