William Hill US Collaborates with Eldorado Resorts


Since 2012, William Hill US has served as an operator for Eldorado Resort Casino's race and sportsbook, and now it will be supplying services to two additional casinos in Reno: Silver Legacy Resort Casino and Circus Circus Hotel Casino.

Branch of the UK bookmaker, William Hill US, has just recently made a deal with Eldorado Resorts, allowing William Hill to supply betting services to improve offerings at each of the casinos. New additions to Silver Legacy include an updated sports bar, along with video wall technology where sporting events and live in-play betting odds can be viewed. Players will also gain access to a panoramic viewing experience via a massive HD video wall, spanning the entire width of the sportsbook.

The plan for Circus Circus is to implement a new sports bar & lounge, along with an improved method of viewing sports on big-screen TVs.

Joe Asher, CEO of William Hill US, commented, 'We are thrilled to expand our relationship with Eldorado Resorts and the Carano family to bring the William Hill brand and enhanced betting product to the three largest resorts in Downtown Reno. The Caranos have always created best-in-class experiences for their customers and we are excited to invest in their properties.'

Furthermore, chairman and CEO of Eldorado Resorts, Gary Carano, stated, 'William Hill is the premier sportsbook operator in Nevada, and we are excited to work with them to upgrade the Silver Legacy and Circus Circus race and sportsbooks and provide expanded betting opportunities to our customers.'

Carano added, 'The race and sportsbook is increasingly important to the resort experience, and the new books will help drive additional visitation and excitement to our casinos as we continue to invest in our downtown Casino Resorts.'

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