15th of March 2016 Author: Glo Wood
After delivering its Virtual Sports products to bet365 for more than 6 years, Inspired has announced the expansion of its partnership with bet365 as the operator now offers its product range to Italian punters.
As a result of the partnership, bet365 is now home to 8 premium Virtual Sports including Cars, Football, Horse Racing and Greyhound, which are live online across 8 feeds.
Vitaliano Casalone, Presidente of Inspired Italia, said, 'The success of Inspired's Virtual Sports in Italy has been phenomenal - 25% of all bets in Italy are now on our Virtual Sports and this is growing all the time. We are thrilled that bet365, with whom we have an excellent partnership across many other international markets, has added our Virtual Sports to its product portfolio. We are confident that they will be an immediate hit and drive substantial incremental revenues for bet365.'
The majority of the land-based, online and mobile Virtual Sports products in Italy are supplied by Inspired making this an inevitable move.
The provider noted, 'From a standing start, Inspired's Virtual Sports supported the development of a €1billion p.a. market in Italy, in just one year.'
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Obviously Virtual sports products becoming more and more popular all over the world and although I'm not it's biggest fan, there are many punters especially from the younger generations who love it. It's an amazing number that 25% of all bets in Italy are on Virtual sports these days and that just proves the great interest that the punters have.
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