19th of December 2015 Author: Glo Wood
The anticipation has been building and Amaya finally announced the official launch of its new sports betting brand, BetStars on Friday. The brand is available in certain jurisdictions with its Betstars.com, Betstars.eu and Betstars.uk domains now live.
"This is the next stage of development of PokerStars' new sportsbook offering, which will continue to be rolled out during 2016," said the announcement.
BetStars will begin a marketing campaign in 2016 and unveil a new betting product that set its BetStars brand apart from its competitors.
"We're very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan," said Rafi Ashkenazi, CEO of Rational Group.
In the initial launch BetStars will offer odds across 25 different sports including football, tennis and basketball plus eSports and poker products.
Additional sports and a racebook will become available in 2016. Punters can also look forward to in-play betting options and exclusive promotional offers.
The brand is expected to debut in even more jurisdictions next year reaching almost half of PokerStars' active poker players.
BetStars will conveniently fit in with Amaya's casino and poker assets offering one wallet across the products.
As for the software, Amelco is believed to be the provider, which also works with major operators such as Betfair, William Hill and Mybet.
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For sure this is a step forward for Amaya and it's certainly a big step. This a completely new market for the company and hopefully they will offer a great product to the punters. I don't know if BetStars will be available in my country but hopefully they'll be sooner or later because I don't have doubts that this sportsbook will rock.
Great news for UK gamblers, I think after this experience BetStars expected to extend this service available for the whole of Europe. I would love that my country also had this available betting service, certainly BetStars will maintain the same quality and standard of excellence PokerStars, would be perfect to bet with a trusted group as Amaya.
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