Pinnacle Sports has taken on Harry Lang as its marketing director based on his years of industry experience.
Lang previously held the position of interim head of digital marketing for Rank Group's Mecca Bingo and was also the head of games marketing for casino and bingo at bwin.party digital entertainment. He additionally worked for WMS Gaming as their principal brand experience strategist and McBoom, a marketing agency, as a group account director.
As part of the Pinnacle Sports team, Lang will focus on sports and casino marketing activity in western markets.
sharpe
8 years ago
I'm agree with the Shumar4life's opinion that Pinnacle needs a better marketing and probably that's why they've had made this changes in their team. But for a better marketing the funds are also essential so they will have to spend some if they wish their name to be mentioned amongst the other famous bookies out there.
I'm agree with the Shumar4life's opinion that Pinnacle needs a better marketing and probably that's why they've had made this changes in their team. But for a better marketing the funds are also essential so they will have to spend some if they wish their name to be mentioned amongst the other famous bookies out there.
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Shumar4life
8 years ago
This is a good news for Pinnacle because it was obvious that this company needed better marketing plan. Others betting companies has more marketing influence. Look at William Hill for example, which is sponsoring all major sport events. Pinnacle must go through that road if they want to make more profit
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