Despite the explosion of regulation and legal issues in the American daily fantasy sports market, the San Francisco Chronicle reported that Yahoo is beginning to close the gap in the market with its own DFS product without spending a fraction of the money that leaders DraftKings and FanDuel have spent on marketing and advertising.
“Yahoo might be in a better position today than they were before the scandal broke out,” New York specialist gaming attorney Marc Edelman said in a comment to the Chronicle.
Yahoo launched its DFS games in July and the Chronicle reported that Yahoo is the first company aside from DraftKings and FanDuel to generate more in entry fees than the $1.29 million in prizes awarded.
The Chronicle wrote that Yahoo's traditional fantasy sports business has 56.8 million players across the US and Canada and can stand to generate $272.8 million in fantasy revenues primarily from advertising.
“Yahoo has the brand and all the users that FanDuel and DraftKings are advertising to,” said Jerry Shen, a former Yahoo fantasy sports manager who headed up the company's daily fantasy project.
“Yahoo believes that its contests are lawful and we will continue to assess the legal environment for DFS while providing a compelling fantasy sports experience for all of our users,” said Yahoo in a statement. “Our decision today does not impact users in other states.”
GREGJO
8 years ago
I'm a big fan of the fantasy leagues and I really enjoy Yahoo's service. There are a lot of users and the site is very easy to use. As we know good wine needs no bush. Yahoo are a really famous and well-known company especially in the U.S. , so this was a very wise decision. I think they have some fantastic tournaments...
I'm a big fan of the fantasy leagues and I really enjoy Yahoo's service. There are a lot of users and the site is very easy to use. As we know good wine needs no bush. Yahoo are a really famous and well-known company especially in the U.S. , so this was a very wise decision. I think they have some fantastic tournaments where You can find a lot of opponents.
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Alexa Alexa 8 years ago
This news are not so surprising for me.Yahoo are extremely powerful company and I was sure that they are very ready for something,even before they start doing it.They were exploring the market of daily fantasy sports for a while,and they knew what they need to offer to become competitive immediately.
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sharpe
8 years ago
Wow, these are great numbers for Yahoo, I didn't know that they are amongst the leaders on the DFS market. Like Glo Wood says in her article Yahoo are in the top 3 companies in this business without spending a fraction of the money that leaders DraftKings and FanDuel have spent on marketing and advertising. It's even more...
Wow, these are great numbers for Yahoo, I didn't know that they are amongst the leaders on the DFS market. Like Glo Wood says in her article Yahoo are in the top 3 companies in this business without spending a fraction of the money that leaders DraftKings and FanDuel have spent on marketing and advertising. It's even more impressive when we know that they launched it's games not before July so this are really huge numbers for them.
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