3 New Apps on the Way from Will Hill

William Hill Labs has three new iOS-based free apps, Cheer Me Up, Yes/No and Rapid, scheduled for released before the end of the year.

William Hill's director for innovation and customer experience, Jamie Hart, said in a statement:

'With a massive 3.7 million people a year now using either desktop or mobile to gamble, the appetite for mobile experiences is stronger than ever. As well as the 'full fat' experience of our rich sportsbook, we think there's value in offering these alternative opportunities to have a defined punt on something fun, fast and focused. Our WHLabs tech hub allows us to launch these products on a small scale and gather real world feedback. There will be plenty more to follow.'

The Yes/No app was designed to bring the retail experience to the online arena and presents players with a 33/1 pay-out. Users are presented with six questions regarding a match or event, to which they will answer "yes" or "no". The idea is to encourage punters to take part in events such as the Rugby World Cup or special events like Eastenders' 'Who Killed Lucy?' storyline.

Cheer Me Up is a roulette-style app giving users an instant football bet opportunity while the app choses a random match event.

Rapid will place fast wagers using multi-market access and personalized aspects once the user sets up personal preferences.

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Members Comments

  • Serbia nik92


    William Hill is to me the best place to bet. They have the best odds and with them you can choose what you bet. I can not wait to see new applications for ios. They will improve phone betting.This is the future, bet at home, at any time using your mobile or computer, and even if it is well done as the iOS app it will be a great thing.

  • Bulgaria sharpe


    LIke many other gambling companies William Hill is exceptionally interested in creation and developing of mobile gambling applications. There is many other young people out there who are interested in the mobile apps although I'm from the old school and prefer my PC to be the main device for gambling and games.

  • Brazil advoghado


    Mobile applications will soon dominate the betting markets, it is very practical to place a bet using this mode, I just hope they do not forget the security measures so that this new system does not cause instability and even security breaches. Although security breaches can happen in any other system, I think that in time it will be improved, unfortunately William Hill is no longer available for my country.

  • Serbia Shumar4life


    Mobile applications will grow in next few years, because in august we had more users which were using Google on mobile phones or tablets then PC-es. This is great move for William Hill, but I am expecting same campaign for Android and Windows Mobile users. I will surely try to use it, when they come to my mobile operating system

  • Hungary GREGJO


    These are really good ideas in my opinion. William Hill was always a leader company in this industry and with his decision they'll be leader in the next years as well. I really like the YES/NO betting which is available on betfair too. I think this is the perfect time for me to buy a new mobile.

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