Will Hill Releases In-House Sports Betting Platform


William Hill has developed and released its new sports betting platform known as Project Trafalgar.

The two-year project will deliver a new website infrastructure and mobile application with room for future improvements.

The new layout provides easy and quick navigation with faster in-play betting.

Jamie Hart, director of innovation and customer experience said, 'The new platform provides developer teams with an improved product delivery model, empowering them to make rapid, frequent release deployments with no dependency on third parties for our front end. Project Trafalgar signals an important shift in our digital product offering, giving us complete control over the experience we offer our users'.

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Members Comments

  • Bulgaria sharpe

    12/10/15

    This is definitely a great news for all the sports betting fans who prefer William Hill as their main bookmaker. No doubt that they needed a better site than the actual version because I think it's been a little hard running and not very impressive as a whole. I'm sure that the new one will be much better and the bookmaker will only benefit from that.

  • Alexa Alexa

    14/10/15

    When I heard that there is some project being worked for 2 years by William Hill,I had no doubt that it would be very good.I am very happy to see some improvements on in-play betting.It is my favourite way of betting and I definitely be trying this very soon ,cause I am big fan Of William Hill.

  • Hungary GREGJO

    4/11/15

    I think the design is only a secondary thing. I really like William Hill but their in-play betting odds are not the best ones. Yes, design and easy-navigation are really important as well, but for a punter odds are more important. I hope they will care about that too and then they'll offer one of the best in-play betting service in the industry.

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