Betsafe rugby Challenge


Betsafe's latest Rugby World Cup promotional campaign has some feeling amused while others are offended by its vulgarity.

As part of the campaign, Betsafe has installed urinals with motion sensors and video screens across certain British pubs. This is meant to capture the movement and translated it into animated rugby avatars dodging the opposition on the screen.

The player's efforts are tracked based on tackles and distance run in a competition to top the score of former England rugby international Kyran Brackley. The winner will receive a ticket in a draw for a seat at the RWC final scheduled for the end of October.

The Betsafe Rugby Challenge:

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Members Comments

  • Bulgaria sharpe

    6/10/15

    It looking strange to install the urinals with motion sensors and video screens across some British pubs and it could be definitely embarrassing for the most of the clients of these pubs. I don't know what they thinking in Betsafe but there's really have to be some boundaries of what you can and can't do.

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