DraftKings Steps Up its Advertising Game


According to iSpotTV, daily fantasy sports operator DraftKings has invested $15.93 million over the last week in an average of over $2 million a day.

The operator continues to spend big in terms of marketing placing it among other marketing giants like Ford, McDonalds and T-Mobile.

DraftKings and FanDuel currently lead the pack in the DFS market and both have stepped up their advertising game to acquire players and market share in time for the start of the NFL season.

DraftKings' latest television advert, features the voice of movie star, Edward Norton:

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Members Comments

  • Alexa Alexa

    3/9/15

    DraftKings are great company.They are absolutely ready for any new deals.They know how important is advertisement.It is one of the most popular ways to improve quality of business.DraftKings are becoming so dominant brand in fantasy games,they will be well known brand in all world soon.

  • Bulgaria sharpe

    4/9/15

    That news just shows what enormous potential DFS market have and because Draft Kings is one of the leading companies on it, I think it's pretty normal that in terms of marketing they are among the giants like Ford and McDonald's. With the start of the NFL season which is the biggest event for the company, they will be even more busy and successful I believe.

  • Hungary GREGJO

    10/11/15

    Wow, this is a really big amount of money in my opinion. Are they on the same level as T-Mobile or McDonalds? This is incredible. In this case daily fantasy sports provider are in a very good financial situation. This is a very young industry so it's a good evidence that fans need for this type of games.

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