Betsafe Always a Winner?


Betsafe's latest advert was produced by the Swedish CP+B creative agency and confirms that they are in it to make money and players don't always win.

The ad begins with 'Life is all about the challenge. I mean, who celebrates the status quo? I certainly don't. And I've turned that mindset into a means of making a living, a good living, at your expense.'

'When you lose, we win. When you win, well, in some ways we still win.'

'Our customers are not stupid and I think they deserve the honesty that we give them with this new campaign,' Betsafe managing director Jeremy Taylor said in a statement.

'We want to reach those who don't see themselves as the statistically average," said CP+B creative director Markus Lindsjö. 'The self-proclaimed outliers. And to get them to attempt to prove us wrong when we say in all honesty that they're unlikely to beat us.'

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Members Comments

  • Bulgaria sharpe

    17/8/15

    No doubt that this advert is honest, even brutally honest. I guess many people will be scandalized from that one but this is the truth and it's bookies against the players and the chances are pretty much on the bookmakers side most of the times. Honestly all my life I try to prove them wrong but not with big success. I think this is very contradictory advert and there will be a players who will like and some who don't.

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