Ladbrokes has launched a new desktop platform for its Sportsbook and Racebook designed to offer punters the fastest and easiest customer experience across all key digital devices.
The change combines Ladbrokes' sportsbook roadmap and development into a single platform for web, mobile and tablet with Mobenga as the front-end technology provider.
"The single Playtech-developed platform will significantly improve speed and efficiency of product delivery – fulfilling Ladbrokes' ambition to consistently tailor improvements to the needs of today's customers," a company spokesman said in a statement. "Its adaptive approach provides more control over layouts and faster load times than alternative designs."
Andrew Bagguley, Ladbrokes managing director, Digital said: “We've developed and now delivered this new desktop platform with a combined team approach and in less than a year we have a very strong, joined up sportsbook proposition which we believe is the quickest and easiest customer experience in the market, across all digital devices.
“Delivering this adaptive experience allows us to empower the customer to engage with our digital product however and wherever they want with no experiential compromises for any channel.
“Customers expect a consistent approach and we're providing it with a single platform. We'll be releasing new updates to all our digital sites in sync every few weeks. We want to carry on delivering real value to customers with a series of innovations and continual improvements throughout the Summer and into the latter part of the year.”
Alexa Alexa 8 years ago
Desktop platforms are really in bad position today for evertything.All the applications are made for mobile phones and tablets.Engineers are forgetting that almost everyone has a desktop or laptop computer.This is good thins for al the gamblers,we will finally have place to visit via our dekstop.
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aleksandar vlaisavljevic 8 years ago
this is good move because people want same treatment on phones and tablets as on computer. hope this will bring them more players, I always support changes that are made for customer's needs, well done!
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sharpe
8 years ago
I believe that the new improved platform will of Ladbrokes is a great idea and probably will make many of their customers even more satisfied experience when they play there. Sometimes the changes are not for good but I believe that this is not the case this time and this could bring even more players to the Ladbrokes new...
I believe that the new improved platform will of Ladbrokes is a great idea and probably will make many of their customers even more satisfied experience when they play there. Sometimes the changes are not for good but I believe that this is not the case this time and this could bring even more players to the Ladbrokes new platform.
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