3rd of July 2015 Author: Glo Wood
This week saw two online gambling operators, Tipico and TLCBet, secure football sponsorships with British and German clubs.
Tipico, based in Malta, has made a 4-year partnership agreement with Bayern Munich as its official betting partner.
TLCBet focuses on Asian markets in which UK league football is popular. The company has signed up West Bromwich Albion FC in the English Premier League. They were previously involved in a sponsorship deal in 2013 and have agreed to another 1-year deal.
The financial considerations for each deal were not publicized.
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Now I realize how strong is Tipico and how much money they have when they can made partnership agreement with one of the best clubs in Europe on four years. WBA is smaller club and that I can understand but to be a sponsor to Bayern Munich you must be very very strong.
Great deals for both online gaming operators, Tipico could only win from this deal for the betting rights of one of the fames names in world football like Bayern. And TLCbet-West Bromich Albion deal is a huge one for both sides because of the popularity of the English football on the Asian market. Betting rights deals are something usual these days and all the major clubs across Europe have to take adequate decisions when they choose a partner.
Tipico signed really good deal with German's team which is so popular in this country and betting among the Germans is also very popular, so I can see lot of benefits for both sides here. TLCBet also made great move with Premier club side, and I believe that here both sides will also have a benefit
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