Paddy Power and PMU Extend Partnership

Paddy Power and French betting group PMU have renewed their five year partnership, which originally began in 2010. Paddy Power will provide risk management, event management and fixed odds pricing services to PMU as part of the deal. PMU deputy chief executive Alain Resplandy-Bernard said: “When PMU decided to jump into the sports betting adventure, it had no experience in this new business. “PMU and Paddy Power have worked hand in hand to create an offer which would meet the French punters' needs and expectations. It has been a success. That's why we have decided to renew our partnership with Paddy Power for five more years. "Thanks to this renewed agreement, PMU knows it can look ahead with confidence and keep on delivering innovative solutions for its punters.” Andy McCue, CEO of Paddy Power said: “Over the last 5 years we have provided the most extensive sports betting product available in France, enabling PMU to launch and rapidly scale their business. This has been reflected in the results achieved and we look forward to the coming years of partnership.”