New Paddy Power chief marketing officer Gav Thompson has made the decision to replace lead creative agency BMB three months into its contract.
According to the Campaign Life publication, Thompson wanted a new beginning and selected agency Lucky Generals without hearing a formal pitch.
Lucky Generals and Paddy Power have worked together on one off projects since 2013.
BMB was chosen to manage Paddy Power's £20 million advertising account after a four month pitch in March 2015.
Juliet Haygarth, BMB's chief executive, spoke with Campaign saying: "The new marketing director arrived at Paddy Power on Monday and, by the end of the week, he had moved the account to Lucky Generals."
Alexa Alexa 8 years ago
Gav Thompson has some reasons to do this ,and everyone should trust him.Marceting is today one of the biggest parts of profit,so he only wants to get that on the higher level.Paddy Power is great company,well recognised in all world si it is very important for them to have only the best partners.
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advoghado
8 years ago
Marketing is very important, imagine a large bookmaker or a large casino, with all functional and perfect, which makes the withdrawal payments in a timely manner, and has a variety of options to play and bet, if you do not invest in publicizing this brand for all potential customers have the opportunity to experience, this...
Marketing is very important, imagine a large bookmaker or a large casino, with all functional and perfect, which makes the withdrawal payments in a timely manner, and has a variety of options to play and bet, if you do not invest in publicizing this brand for all potential customers have the opportunity to experience, this group would be wasting time and money. Congratulatios Team Paddy Power
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sharpe
8 years ago
There was some scandals in the media with the Paddy Power advertising campaigns in the past years and recently too so I guess this is the reason for them to change Lead Creative agency. Obviously the new chief marketing officer Gav Thompson didn't like this style of advertising and will work with new agency. Probably Lucky...
There was some scandals in the media with the Paddy Power advertising campaigns in the past years and recently too so I guess this is the reason for them to change Lead Creative agency. Obviously the new chief marketing officer Gav Thompson didn't like this style of advertising and will work with new agency. Probably Lucky Generals will have different methods from the previous company that worked with Paddy Power.
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