William Hill’s “Click to Call” and Ladbrokes’ “Quick Call” Under Investigation

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May 12th, 2015
Back William Hill’s “Click to Call” and Ladbrokes’ “Quick Call” Under Investigation

The Australian communications regulator ACMA has launched an investigation into William Hill and Ladbrokes' live betting work-around via automated voice technology.

William Hill's “Click to Call” and Ladbrokes' “Quick Call” requires its customers to activate their device microphone by transferring information “voice over internet” and may be considered telephone betting.

Anti-gambling advocate Senator Nick Xenophon intended to write to the ACMA and the ACMA said it had already received complaints regarding the functionality.

“If it is not illegal, William Hill and Ladbrokes are going against the spirit of the legislation. Basically they are giving the middle finger to the Interactive Gambling Act,'' Xenophon said. “How much money do these bookmakers want to make from problem gamblers?”

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