William Hill's 'Click to Call' and Ladbrokes' 'Quick Call' Under Investigation

The Australian communications regulator ACMA has launched an investigation into William Hill and Ladbrokes' live betting work-around via automated voice technology.

William Hill's 'Click to Call' and Ladbrokes' 'Quick Call' requires its customers to activate their device microphone by transferring information 'voice over internet' and may be considered telephone betting.

Anti-gambling advocate Senator Nick Xenophon intended to write to the ACMA and the ACMA said it had already received complaints regarding the functionality.

'If it is not illegal, William Hill and Ladbrokes are going against the spirit of the legislation. Basically they are giving the middle finger to the Interactive Gambling Act,'' Xenophon said. 'How much money do these bookmakers want to make from problem gamblers?'

Members Comments

  • Alexa Alexa


    It is not too often to hear that such a successfull company like William Hill is under investigation.I am deffinitely surprised.I only hope that this will go good for William Hill,because they are the symbols of gambling.They populised betting on such unusual sports and events.

  • Serbia rikimartin4444


    I was surprised by this news. Be sure to damage the reputation of such brands as is William Hill. It would be best to wait for the results of the investigation and then to bring conclusions. However, I think that William Hill Sports Betting is serious brand and they would not do something illegal . I know that the ACMA are concerned about gamblers and their problems with gambling, but bookies can't be blame for that.

  • Bulgaria sharpe


    Two of the worlds top famous gambling brands are the target of this investigation. I hope the authorities in Australia will sanction both companies because no matter how famous your brand is there is some rules you have to follow. Will be interesting what will be the the company's response.

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