24th of March 2015 Author: Glo Wood
Coral's social marketing team boasted the highest social media presence during the Cheltenham Festival based on stats from Crimson Hexagon's social media data analytics platform.
Following Coral was Betfair, Paddy Power, William Hill, Bet365, Ladbrokes and SkyBet.
'This is the third year that the Coral social media team has worked on the Cheltenham Festival and it's been our most successful on social media yet,' Tania Seif, head of Coral social marketing, said.
'We set out with the objective of creating content that would drive conversation among our target audience of males interested in horse racing and football. We are delighted with the results.'
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Coral is a British company, who are specialized mainly in sports betting with over a decade of experience in that business but they offer also many other ways of gambling experience at their site like Casino, slot games and Bingo. They have a good tradition in Cheltenham Festival and this is another way for them to advertise their work.
Interacting trough social media is very important for every business, and I am glad to see that Coral recognize it. Cheltenam is huge racing festival, and I believe that with improved communication we can target more customers, and we can easily managed to hear what they think about our services. This is great move from this company
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