28th of February 2015 Author: Glo Wood
Fantasy sports company DraftKings, Inc. has made another partnership, this time with UFC, a mixed martial arts organization.
As the UFC's Official Fantasy Sports Partner, DraftKings will have brand placement rights at all major events including UFC web properties and social channels.
'Like all major sports and leagues, we continue to strive for ways to offer the most thrilling and innovative experiences for our fans and working alongside the leaders of the daily fantasy sports industry offers a cutting edge platform for daily action and entertainment,' said Michael Mossholder, senior vice president of global marketing partnerships for UFC.
DraftKings also debuted Daily Fantasy MMA and scored an exclusive partnership with UFC light heavyweight champion Jon Jones.
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Lol. Now I can imagine why every underdog won his match on the last weekend :). On the last week if You made a 10 mtach parlay with 10 EUR with betting only the underdog You could earn cca 4 m EUR... :)
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