Will Hill to Rebrand Australian Sportingbet Operation


This week, William Hill announced plans to rebrand its Australian operation Sportingbet.com.au to William Hill with Centrebet and TomWaterhouse to soon follow.

Sportingbet's existing customers will be migrated to William Hill.com.au.

'This is the exciting first step towards merging three Australian betting brands into one highly regarded, international brand,' said Tom Waterhouse, chief executive officer of William Hill Australia. 'Placing all of our assets behind one brand will allow us to provide our customers with the best possible wagering experience and more diverse betting opportunities.

'William Hill has a rich history in betting on racing and sports, and the brand will enable us to leverage decades of global wagering expertise and understanding to help us establish the best possible product for punters in Australia.'


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Members Comments

  • Bulgaria sharpe

    25/2/15

    William Hill is one of the leading sports bookmakers in the world and this is another step that will turn this company into a real giant.Probbabli the Australian customers will be pleased from that action which will make their betting experience better and all at one place.

  • Serbia vlado.mikic.50

    27/2/15

    William Hill is probably the most famous betting service in the world.When I was young I only knew for Will Hill.They had a bets on a very strange things.Today,when they have a lot of rival companies,they are still managing to stay at the top.This rebranding is a proof that they are able to become even better.

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