Senet Group to Launch New Responsible Gambling Campaign

Senet Group founded by William Hill, Paddy Power, Coral Group and Ladbrokes plans to launch new responsible gambling messages in betting shops and on television and online adverts.

The new tagline is 'WHEN THE FUN STOPS, STOP' and is designed to raise problem gambling awareness.

A more extensive campaign will launch sometime in late January and utilize TV and radio adverts to spread the message of responsible gambling.

Chief executive officer of the Responsible Gambling Trust (RGT) Marc Etches the campaign 'is a new and important step in the evolution of responsible behaviour among British-based gambling businesses'.

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