MGT Capital Investments has partnered with Vivid Entertainment LLC, an adult entertainment company, to develop a new online fantasy sports product on Vivid Bet Sports.com.
Sports betting platform DraftDay.com, is owned by MGT and recently launched a free Daily Fantasy Legend on Facebook.
"We are deeply excited about working with a synergistic partner like Vivid,” said Robert Ladd, chief executive officer of MGT.
“As over 80% of fantasy sports players are males with a mean age of 34 years, the demographics show we are addressing the same audience.”
As a result of the deal Vivid.com and its sites will feature a link to the new product and promote it on Vivid Radio and Vivid TV services.
Bill Asher, co-chairman of Vivid Entertainment commented, "Daily fantasy sports gaming is a huge and fast-growing segment and we are pleased to be affiliated with a company that is leading its growth."
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