BoyleSports Sponsors RTE Sports Coverage

BoyleSports adds RTÉ Sport's coverage of horse racing to its sponsorship portfolio in a 2-year GBP 1 million deal. BoyleSports has a strong presence in Irish horse racing as the sponsor of the Irish Grand National and the Irish Greyhound Derby. “Irish racing remains on terrestrial free-to-air television and Boylesports has secured a powerful association with Irish Racing across all of RTÉ's market-leading platforms,” said Dermot Rigley, commercial manager for RTÉ Sport. “This partnership is a great endorsement of RTÉ Sport's output and their powerful audience reach and we're delighted to welcome Boylesports on board.” John Boyle, chief executive for BoyleSports said, “We already sponsor many of Ireland's most significant racing fixtures but to continue to be successful those fixtures must benefit from broadcast coverage. “That is why this partnership is important, not only for RTÉ and Boylesports, but for the future of Irish racing. This deal cements our place as Ireland's number one bookmaker in terms of monetary contributions towards Irish racing.”