The FIFA World Cup has revealed the wide use of mobile devices in placing bets according to a study from payments company Secure Trading which indicated that 70 percent of wagers placed on the England vs. Costa Rica game were placed using mobile devices.
“These major events offer a significant mobile opportunity for operators but they must be equipped for the scenario," Jens Bader, Secure Trading's commercial director said. "Keeping users engaged while making the player journey a smooth one is paramount.
“For example, a quick and easy player identification solution and a simple sign-up process for first-time customers is essential.
“Invest in a robust and efficient payment area in order to process large surges of transactions, as well as having the responsiveness to deal with peaks in demand during important matches.”
More than half of gamblers are betting on the World Cup using mobile services.
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