6th of June 2014 Author: Glo Wood
The concept of Paul the Octopus, predictor of international football matches in 2010, has resurfaced in the forms of Betfair's latest FIFA World Cup television and print campaign.
The advert features a talented octopus with four games of table tennis going at one time to convey the message of multi-channel betting facilities available to Betfair customers.
The TV aspect of the campaign will run with Betfair's Gold partner deal with ITV's World Cup coverage.
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This advert is mad, really clever though haha. It was on so many times during the world cup lol
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