Betfred Plans to Launch Mobile Sports Betting in Australia

Betfred Plans to Launch Mobile Sports Betting in Australia
A Betfred spokesman revealed the company's plans to release a mobile gambling service in the Australian market just in time for the World Cup in June according to Australian publication Smart Company. Betfred is not the first gambling operator to notice the potential in the Aussie market as William Hill and Paddy Power have already invested in the market and continue looking out for acquisition opportunities. Betfred's Australian managing director Luke Brill said that the company will focus on sports for now. “We want to be known as a mobile bookmaker,” Brill said. "Betfred will launch a full-service web offering in Australia down the track." “The propensity to gamble is high in Australia …high numbers of Australians bet on European sports.” The possibility of live-betting approval is Australia shows potential for growth in the market believes Brill.
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