William Hill to Sponsor World Darts Championship

William Hill's digital division entered into a two-year deal with the Professional Darts Corporation (PDC) as the sponsor of London's World Darts Championship which will be known as the 'William Hill World Darts Championship.' Kristof Fahy, chief marketing officer at William Hill, said, “The World Darts Championship is a great addition to our brand sponsorship portfolio. It's a great fit. The UK's biggest bookmaker and the biggest event in Darts.” Andy Lee, managing director of William Hill Online said, “Our online business has shown strong growth in recent years and we believe sponsorships like this will help us reach new audiences and continue to help us grow." PDC Chairman Barry Hearn said, “Since first being staged in 1993-94, this tournament has grown into the biggest in darts, not only in terms of prize money and stature – with over GBP 1 million paid out in the sport's richest event - but also with the fantastic crowds who flock to Alexandra Palace every year. “With over 50,000 fans attending live and hundreds of millions more watching on Sky Sports and around the world, the William Hill World Darts Championship has an amazing global reach.”