Will Hill Successful in Australia

William Hill plc has completed the consolidation of three Australian brands on to one platform. Centrebet, Tom Waterhouse and Sportingbet Australia are now running on one technology and promotional platform; however each brand will remain intact. Will Hill claims that a large percentage of profit was returned from Aussie brands in 2013 generating a revenues said to be at GBP 12 million. Former test cricket player Shane Warne will sponsor the Sportingbet brand as the company increases its local marketing and advertising presence.