Betfair Partners with UK Racecourse

In a two year agreement Betfair has become the sponsor of the Chester and Bangor-on-Dee racecourse's Official Wi-Fi and Digital Gaming Partner in 2014 - 2015. Richard Thomas, chief executive of Chester Race Company said: "The rich customer data harvested through Wi-Fi and Chester Race Company's bespoke CRM system allows the Company to fully understand footfall, consumer behavior and allows detailed data interrogation, allowing the Company to strategically inform Betfair on how to communicate and reward existing customers as well as how to activate new ones”. ''Innovation has always been key to Betfair and that same innovation is central to our continued growth. We consider free Wi-fi powered by a trusted network as crucial to our customers enjoying a day at the races. Betfair are delighted that Chester share our vision and commitment to drive sporting sponsorship and customer experience into the new age that we live in,” said Andy Holmes, Sponsorship and Activation Manager for Betfair.