Unibet Signes a Deal with UFC MMA Organization

Unibet has signed up a 2-year sponsorship deal with the Ultimate Fighting Championship MMA organization. The deal will cover Britain, Ireland, Scandinavia, Belgium, Netherlands, France and Australia. Unibet also becomes the official betting partner to the UFC, offering special promotions to MMA fans. “As part of this exclusive partnership, we are currently working on a wide range of exciting new bet offers for UFC events; markets that will take the betting experience of fight night to a whole new level.” Nils Anden, chief marketing officer at Unibet points out on Friday. UFC managing director Garry Cook said: “We are delighted to partner with one if the world's fastest growing online betting companies. The UFC is hosting more events than ever internationally in 2014 allowing us to reach more potential fans across the globe.”