Paddy Power’s "Right Behind Gay Footballers" Campaign Extended

Paddy Power has announced that its "Right Behind Gay Footballers" campaign will continue into 2014. The campaign, created Lucky Generals, officially launched in 2013 encouraging footballers to don rainbow laces to represent the fight against homophobia. Paddy Power marketing director, Christian Woolfenden said, "I was impressed by Lucky Generals' tenacity, fearlessness and creativity from the first time I met them. Our Right Behind Gay Footballers campaign was full of mission and mischief in equal measure. "We made a fantastic start in 2013, but we have plenty more to do, to kick homophobia out of football." Helen Calcraft, a founding partner of Lucy Generals, said, "Christian and his incredible team set the standard in modern marketing in the UK. We are proud to be working with Paddy Power and we are determined to make an impact in the fight against homophobia in football in 2014."