Digital sports media company PERFORM announced an extension of its sales partnership with Premier League which will see PERFORM handle all global advertising sales on the league's official website.
PERFORM has also been responsible for the league's 'near live' match video highlights and features since 2007.
Premier League Director of Sales and Marketing, Richard Masters, said: "Since PERFORM assumed responsibility for media sales across the Premier League's official website, the company has demonstrated its ability to attract the most relevant major brands as advertisers and enabled us to meet our objectives. We look forward to further success together over the next three years."
"With all eyes on football ahead of the World Cup in June, we are delighted to extend our partnership with the Premier League to provide advertisers with a number of engagement opportunities that enable them to reach a highly specific demographic of fans of the English game," said Jamie Wilson, Managing Director for Sales in the UK and Northern Europe at PERFORM.
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