Cricket Australia’s Big Bash League Generates Millions in Betfair Wagers

Cricket Australia's Big Bash League 2013-2014 season has drawn Betfair punters to wager $28.1 million per match totaling approximately $590.6 million over the first 23 games. The biggest attraction thus far has been the match between Perth Scorchers and Hobart Hurricanes resulting in $47.6 million in Betfair bets. According to the Sydney Morning Herald, Betfair spokesperson Daniel Bevan said, ''Momentum can shift so quickly, so it's encouraging people to stay and watch to the end. You almost have to stay and watch till the last ball each night. 'People can bet right up until the last ball and they do when it's so close.'' In terms of additional risk caused by more wagers, Bevan said, ''Through onshore regulated operators like Betfair, those of us who play by the rules, we're delivering a financial return to Cricket Australia.''