Paddy Power is starting off 2014 with the release of a promotional campaign for its personalized iOS betting application.
Paddy Power Messenger product campaign involves press print ads and plenty of advertising to prompt downloads.
A demonstration of Paddy Power Messenger is available within the TV advert: http://www.youtube.com/watch?v=qqCqstnd4LY
Paddy Power Messenger allows players to customize their experience by selecting favorites which will create customized messages and updates related to your top picks. Even the messages received can be customizes allowing users to opt out of them.
Users will also find the short cuts useful which quickly point you toward your account balance, odds, withdrawals and even set up session times.
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