Ladbrokes New Mobile Product Launches

Ladbrokes has launched a new sportsbook for mobile with Playtech's platform via Mobenga. The team at Ladbrokes developed the mobile product alongside Mobenga. Shay Segev, Playtech's chief commercial officer, said: "This launch is very exciting for us as we help Ladbrokes take their mobile sportsbook offering to the next level. The new mobile sportsbook has a completely new look and feel and features Ladbrokes branding with state of the art mobile technologies to provide speed and flexibility for the future developments. I am certain Ladbrokes will benefit tremendously from this offering." "Mobile remains a massive opportunity for our business. Customers have increasingly high expectations of what they want from the mobile product and the new sportsbook product on the Mobenga platform is a key part of our response," said Jim Mullen, Ladbrokes' Digital Managing Director.