888Sport Includes TV for First Time in Ad Campaign

The new "Bet You Can" Media campaign from 888 Holdings has launched after the completion of a significant upgrade to its sports betting product. This is the first time television has been incorporated into 888's multimedia campaign including Channel 4 and Sky television networks. Itai Pazner, senior vice president of 888, said: "888 have been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products. The new 888sport advertising campaign is the culmination of a period of growth and improvement for 888sport, which has seen us align our sport platform with the rest of our offering and enhance player value through more efficient engagement like never before."