Chelsea Apps Factory to Make Improvements to Ladbrokes Mobile Sportsbook

Nov 25, 2013
Chelsea Apps Factory to Make Improvements to Ladbrokes Mobile Sportsbook
As of December, Chelsea Apps Factory will be working with Ladbrokes' mobile sportsbook product to make improvements in several areas leading up to and beyond the World Cup. Ladbrokes Digital managing director, Jim Mullen said: “With our move to the Mobenga platform on track and imminent, we need to ensure our mobile offer stays relevant for the customer in a rapidly evolving market. In teaming up with expert partners, we are taking the best in the market and applying them solely on the Ladbrokes product with a remit to constantly innovate, measure and improve our product. Customer expectations of the mobile experience are growing rapidly and we need to meet and exceed them to maximise value in this growing market. “This is another step in the journey of our digital offer and with the World Cup in the summer likely to be the most competitive sporting event on mobile ever, we are acting now to ensure we are in great shape to attract and retain customers to our site from the World Cup and beyond.” “We have been delivering in this space for some time and have helped many companies begin on their journey through the rapidly evolving mobile world by developing applications that are unique, exciting and engage the end user," said Mike Anderson, chief executive officer of Chelsea Apps Factory. "In teaming up with a brand as powerful as Ladbrokes and in co-locating a dedicated team we can see an opportunity for the Ladbrokes brand to really punch above its weight in the market."
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