Ladbrokes Prepares for Early Launch of New Betting Exchange Product

Jim Mullen, Ladbrokes head of Digital, has moved up the launch of a new betting exchange product. The launch is said to take place this week rather than the previously scheduled Q1 2014 projection. The product will hit the market as a desktop-only version followed by a mobile version before the end of the year. The betting exchange will operate as a separate Betdaq client. Ladbrokes acquired the company in January 2013 €30 million which will cease its fixed odds betting product. Ladbrokes Prepares for Early Launch of New Betting Exchange Product Jim Mullen, Ladbrokes head of Digital, has moved up the launch of a new betting exchange product. The launch is said to take place this week rather than the previously scheduled Q1 2014 projection. The product will hit the market as a desktop-only version followed by a mobile version before the end of the year. The betting exchange will operate as a separate Betdaq client. Ladbrokes acquired the company in January 2013 €30 million which will cease its fixed odds betting product.