Support Prostate Cancer UK with is a new social online gambling venture created in association with seven top UK online bookmakers including Betfred, William Hill and Betfair and the UK's first sportsbook to allow wagers to be combined with charitable donations.

A punter's first £5 minimum bet placed with a partner bookmaker will result in a £5 donation to Prostate Cancer UK.

Founder of, Daniel Sanderson said the site's intent is to increase cancer awareness in the UK and raise money for the cause. The site combines entrepreneurship and philanthropy in an innovative social enterprise Sanderson said on Friday.

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