Popular Australian bookmakers, Tabcorp and Tatts, are feeling the feat from online and mobile operators such as William Hill and newly acquired Tom Waterhouse, Paddy Power's Sportsbet and Centrebet and Betfair due to punters' gravitation to this genre of gambling.
The New Age news publication states, "In simple terms, the punters' preference for both channel and product are changing rapidly."
RBS Morgans is quoted by the publication as saying:
''In terms of channel-mix shift, retail continues to lose share to digital; while in product, fixed-odds betting is growing as tote betting declines further.”
''The opportunity is the TAB market,'' Tom Waterhouse told The Age. ''From an online betting perspective we can offer far better pricing and better technology and ease of use, and a better customer experience, and that is the opportunity.''
Tabcorp chief, David Attenborough told The Age, ''The world is moving very fast and companies that don't move will become digital road kill.''
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