Ladbrokes added an “Exchange” tab to its lobby featuring a linked video that alludes to a tighter knit relationship with Global Betting Exchange Alderney Limited may be in the works.
Ladbrokes acquired Global Betting Exchange, known as Betdaq, earlier this year for €30 million.
The new tab and video have started the rumor mill regarding a Ladbrokes branded betting exchange with the company's fixed odd sports book and Betdaq.
Take a look at the video and decide for yourself:
http://www.youtube.com/watch?v=rC5S_bB1NVc&feature=c4-overview&list=UUC1iRrq0YD9F21FBU29CC3g
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