Coral Reveals Cornerman Campaign

Coral has unveiled a new boxing-themed TV Campaign developed by DLKW Lowe. The "cornerman" involves two campaigns including boxing trainer, cornerman and father of Joe Calzaghe. The ads will be broadcasted on both ITV and Sky channels. "We wanted a campaign from DLKW Lowe that would stand out from the crowd, grab consumers' attention and make them want to visit our app and/or website. The 'Cornerman' campaign does exactly that and fits in perfectly with our current ambitions as a brand," said Matt Prevost, marketing director at Coral. Dave Henderson, joint executive creative director at DLKW Lowe said, "Standing out from the crowd in the online betting industry is tough, but not impossible. "We're confident that consumers will love Enzo's homespun philosophy and eternal optimism, and look forward to seeing how consumers react to the campaign over the coming weeks."