Offsidegaming Signs on With Push Technology

On Tuesday, Push Technology announced that sports betting company Offsidegaming has signed with plans to expand its in-play betting proposition. Offsidegaming will switch over to a push-based infrastructure to allow for future changes to meet the demands of the market. Offsidegaming will use Diffusion for its in-play betting odds platform that already runs 4,500 live events monthly with at least 50 in-play markets per event. Online punters will now be able to easily access more accurate live data during live events on any device or location. "Betting customers increasingly need and expect real-time prices to enable features like in-play betting and live sports statistics, without any degradation to the site performance; these capabilities are critical for customer engagement," says Sean Bowen, CEO, Push Technology. "This means that betting companies face a huge data transfer challenge. Our solution will help Offsidegaming and its partners to provide live information to hundreds of thousands of customers at near-zero latency - key to staying competitive in this fast moving market." Matthew Colledge, CTO, Offsidegaming, said: "Diffusion will integrate with our sports book platform, and power our B2B services to deliver new opportunities to our partners and customers." Push Technology is currently being used by six of the top UK online gambling sites.